Agent Rainmaker Blogs

Our latest news, events & sucesses!
The corona challenge 2020

The corona challenge 2020

When the Prime Minister announced lockdown, global panic was at an all-time high. Businesses everywhere were forced to close, staff were being made redundant and the future looked bleak… Here in the Letting Agency sector, we were imagining the worst, and what if all...

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Agent Rainmaker Launches its FIRST Podcast

Agent Rainmaker Launches its FIRST Podcast

Here at Agent Rainmaker, we 100% believe that ANY content ANYONE consumes should be; Educational Inspirational FUN And no matter what you may have consumed from us, may it be a download, a video, content within the Facebook community, or a course/event that we run,...

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Most Common Failure of Audience Targeting

Most Common Failure of Audience Targeting

1) Not Establishing Your KEY Avatars Before you start to promote any product, It’s worth taking some real time to establish who are going to be your KEY Avatars for the product you want to start promoting and the MORE specific you are the more success you will have...

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Marketing has changed – have you?

Marketing has changed – have you?

Marketing has changed – have you? One of the biggest lightbulb moments for people who attend our courses is this: The most vital thing you can do to grow your business is to have a sound marketing strategy and to be consistent with it. But often, when things get busy...

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Scared to sell?

Scared to sell?

Scared to sell? I heard a guy say online today that he was scared to sell… and it got me wondering, why are so many people scared to sell, what exactly is it about selling that makes people shudder? Are they scared of rejection? do they feel it's distasteful, or...

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What IS Agent Rainmaker Live?

What IS Agent Rainmaker Live?

What IS Agent Rainmaker Live? A few agents last year in October, were sort of wondering, what on earth was that! There was this event in Heathrow, not one we have EVER heard of before, and there seemed to be hundreds of agents there, wearing branded t-shirts, having...

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Daddy I want to be a letting Agent

Daddy I want to be a letting Agent

Daddy, I want to be a letting Agent   “Daddy, I want to be a letting Agent” said no-one, ever. Last week, I was speaking at an event and one of the delegates, another letting agent, came up to me and asked, Sally, you’re a letting agent like, me, why do you do...

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Converting Let Only’s to Fully Managed

Converting Let Only’s to Fully Managed

Did you know that 50% of all the landlords out there choose to SELF MANAGE? I don’t know about you, I’m pretty clued up on legislation, but I have no idea how landlords that have full time jobs doing something else, manage to stay ahead of all the 170+ pieces of law...

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HOW to keep and build GREAT teams…

HOW to keep and build GREAT teams…

How to build and keep GREAT teams As I go around speaking to agents from all across the country, I keep hearing the same thing, where are all the staff... from city centre, to rural, from northern to southern, the same problem exists everywhere, it’s very hard to find...

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The Eight Stages of Evolution – Stage 8

The Eight Stages of Evolution – Stage 8

The final phase in your evolutionary journey, and you are at the point where you are very much on the outside looking in. You’ve exceeded the 3000 property mark, and your business is now being run by your chosen directors, who fully believe in your ethos, and have...

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The Eight Stages of Evolution – Stage 7

The Eight Stages of Evolution – Stage 7

You’ve made it so far in the evolutionary scale – you’ve worked through some tough challenges, from start-up, employing those first members of staff, dealing with hiring managers and directors… and now, here is perhaps the hardest thing you will have to face in your...

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The Eight Stages of Evolution – Stage 6

The Eight Stages of Evolution – Stage 6

In this post, we are entering one of the most interesting a challenging phases in the evolutionary scale. Up to now, we have begun to put our trust in a management team (see stage 5), and have handed over some of the responsibility, in order to step back a little from...

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The Eight Stages of Evolution – Stage 5

The Eight Stages of Evolution – Stage 5

Last time, we talked about stage 4 of the evolutionary scale, where we discussed what happens when we are employing teams, and starting to think about putting department managers in place to create a more defined structure to the business. Here, we move on from that,...

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The Eight Stages of Evolution – Stage 4

The Eight Stages of Evolution – Stage 4

In stage 3,  we looked at how getting the right staff doing the right jobs was vital to moving forward. Now, we’re going to take things a step further. At stage 4, our teams have grown, and we’re in the ‘serious business’ territory. It’s time to step it up...

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The Eight Stages of Evolution – Stage 3

The Eight Stages of Evolution – Stage 3

In this post, we are going to take a look at stage 3 in the evolutionary scale of running a successful letting agency. We have explored stages 1 and stage 2, and seen how at each stage we have to learn to recognise and overcome various difficulties in order to move...

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The Eight Stages of Evolution – Stage 2

The Eight Stages of Evolution – Stage 2

In stage 1 of this blog series, we looked at how as a lettings agency you might have encountered becoming ‘stuck’ at 60 properties or less (Stage 1 of the Agency Evolution Matrix), and how the evolutionary scale dictates how we move through these early stages in order...

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The Eight Stages of Evolution – Stage 1

The Eight Stages of Evolution – Stage 1

Within every lettings agency there comes a point in the business where you become ‘stuck’. Typically, these points occur when we fail to recognise the moments when we need to make changes, or to evolve. We call these points the Eight Stages of Evolution, and it’s...

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Tenancy Manager Training Days

Tenancy Manager Training Days

  The role of the Tenancy Manger has evolved. But many Tenancy Managers are stuck in a rut, doing the same old things, and getting frustrated that they’re not getting the results they need. We want to help you to change that, and show you a completely different...

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Negotiator Training Workshop

Negotiator Training Workshop

Negotiator Training Workshop If you’ve ever been on a negotiator workshop, you might be thinking that they consist of lots of dry talking about legislation, laws, form-filling… That’s not how we do things! If you’re ready to try something different, let me tell you...

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Letting Legal Intensive Course

Letting Legal Intensive Course

Lettings Legal Intensive Course Knowing and keeping up to date on all of the legislation surrounding the lettings industry is vital whether you are a landlord or an agent. Failure to comply with this legislation can land you in hot water very easily, and pleading...

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Lister Training Days

Lister Training Days

Lister Training Have you heard about our unique Lister Training Days? Since we’ve started our unique training days for agents, we’ve had some amazing feedback from agents who have had some phenomenal results. We’re excited to be able to share with you what you can...

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Banning of Tenant Fees- The Debate

Banning of Tenant Fees- The Debate

With heads still reeling from the announcement of the Tenant Fee ban, I’ve been travelling the country to speak with other agents, to discuss how we can deal with it. It’s more important than ever that we start talking about this now. We’re losing fees that have to be...

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Connecting With Your Audience on Facebook

Connecting With Your Audience on Facebook

It’s not always easy to market your services in an innovative way, especially when the market is saturated with every other letting agent trying to do the same thing. It becomes increasingly important to think outside the box, and make sure you're making the most...

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I Was Speaking to This Letting Agent…

I Was Speaking to This Letting Agent…

She asked me: “So how did you grow your business? I just seem to have stood still over the last year, I’m sure there is just too much competition!” It’s one of those questions that really made me stop and think, as I wanted to give her a good answer, and I found...

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Motivating Letting Agency Teams

Motivating Letting Agency Teams

Letting agency teams are no different to any other teams, except that as a business, within a letting agency, you will had extremely diverse teams, made up of people with completely different character. The staff in the “NEW BUSINESS” or lettings department which are...

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Social Media for Letting Agents – Does it work?

Social Media for Letting Agents – Does it work?

Hell yes! But only if you use it properly... and social media on its own, NO. So many people say “I tried social media for my agency, but it just didn’t work” in most cases, what agents do is post a bit each day, and wait for the valuations to come flooding in, but...

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Do you know your Numbers?

Do you know your Numbers?

A branch manager recently asked me on social media, has the market, changed? We are not getting anywhere near as many leads through as we used to and I just don’t know why. In private messenger, I started asking him his number, the number details, that lead up to an...

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Paperwork- Paperwork- Paperwork

Paperwork- Paperwork- Paperwork

I was talking to a landlord at a networking event last week. He was explaining that, when it comes to letting his property, he has no idea what all the fuss is about. He gets his files and move-ins done in just 10 minutes, so why on Earth would he consider...

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Proactive Client Lead Generation in 2020

Proactive Client Lead Generation in 2020

Want to know how to generate client leads for sales and lettings? What you need is a sustainable system that will enable you to capture an endless source of new business, vendors, landlords and opportunity.  Here are three key identifiers that will maximise your...

Sally Lawson

Sally Lawson

Sally Lawson has been in business for over 30 years and runs multiple businesses. Sally’s speciality is business growth, and her strategies for growth with businesses have been used by agents to add over £11,000,000 in additional revenue to their businesses in record time... here in these blogs Sally shares some of the key elements that agents and business owners need to look at to stay ahead of the competition.