Most Common Failure of Audience Targeting

1) Not Establishing Your KEY Avatars Before you start to promote any product, It’s worth taking some real time to establish who are going to be your KEY Avatars for the product you want to start promoting and the MORE specific you are the more success you will have...

Letting Agents – Do you still do too much for free?

If you want to BEAT the Tenant Fee Ban, then some changes need to be made to your business model, in fact you need to find a way to seriously increase your income without increasing your workload… right? I know, it’s tough… I hear you. It’s a...

Apple is today announced as the FIRST ever Trillion Dollar company

This week, Apple was announced to have become the first ever public company to hit £1,000,000,000 (1 trillion)… so the question is… HOW did they do it? So lets look at the facts, see what they did differently and see if we can relate that to our businesses as letting...

Will us Letting Agents go the same way as MONARCH?

Earlier this month, I was part of the 110,000 people that had to be “repatriated” to the UK, because of the Monarch demise, I was on the last Monarch flight out of Birmingham, before they announced at 4am, on Sunday morning, the company had gone BUST. What a shock!...

Do you know your numbers enough to beat the tenant fee ban?

Is everything adding up in your business? So far, I’ve gone through many ideas for increasing income and replacing potential lost income for when the tenant fee ban hits. You need to give yourself your best chance – providing new levels of service, improving...